Whenever we tend to do exhibition shows we're typically told by native tiny businesses that they 'don't want advertising'. My usual reply is 'why are you doing this exhibition, then?' finally, even putting up a couple of standees and a table with some flyers could be a sort of advertising.
Yet several SMEs, particularly in business backwaters like here in Kent UK, still miss the importance of advertising for his or her company. Word-of-mouth has perpetually been the popular methodology of getting new business. But today, 'word-of-mouth' is the maximum amount regarding on-line social networking and grabbing your share of 'likes' on Facebook, because it is regarding obtaining your neighbour to mention you run a decent ship. And social networking is even a lot of relevant for the tiny 'backwaters'...